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Amazon Advertising Specialist - International PPC ID-2329
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About Neato
Neato is a full-service Commerce Accelerator that helps major retail brands excel on marketplaces. As a top 500 storefront on Amazon, Neato collaborates with businesses as their exclusive retail partner, providing marketplace management, distribution, brand control, and content creation to drive quantifiable growth. By leveraging data-driven insights and analyzing consumer and market trends, we help mitigate risks and achieve exceptional results for our partnered brands.
Neato is a well-capitalized, late-stage start-up recently ranked as the 39th Fastest Growing Company in America by Inc. Magazine. We are eager to grow our team with passionate, innovative professionals looking to significantly impact a rapidly growing industry.
The Opportunity
We seek an Amazon Advertising Specialist – International PPC with International focus and expertise in UK, EU, and CA to manage and optimize the Amazon Advertising campaigns of 4-8-10 brand/markets. This role requires hands-on execution and strategic thinking to ensure advertising campaigns contribute effectively to total retail performance. As a key team member, you’ll work in collaboration with cross-functional teams to drive measurable results for our brand partners.
Key Responsibilities
Campaign Management: Manage Amazon PPC campaigns, including keyword research, ad copy optimization, bid adjustments, and audience targeting to achieve brand goals.
Performance Optimization: Continuously analyze campaign performance metrics such as ACoS, ROAS, CTR, and conversion rates to identify improvement opportunities.
Testing & Iteration: Test and refine ad copy, targeting strategies, and campaign settings to enhance efficiency and scale campaigns effectively.
Cross-Team Collaboration: Partner with the Sr. Manager of Digital Advertising, Business Intelligence team, Brand Management and other departments to align strategies and implement creative assets.
Client Updates: Act as the Subject Matter Expert (SME) for advertising within your accounts, providing regular updates, performance insights, and recommendations to internal stakeholders.
Process Adherence & Improvement: Follow established SOPs to ensure consistent execution while identifying opportunities for process enhancements.
Hands-on Execution: Actively manage campaigns through hands-to-keyboard activities, ensuring high-quality results and troubleshooting any issues or discrepancies.
Qualifications
Experience: 2-3 years of hands-on experience managing Amazon PPC campaigns, preferably in an agency or high-growth e-commerce environment, specifically in Amazon UK, EU and CA.
Technical Expertise: Familiarity with advertising automation platforms (e.g., xMars) and proficiency in Seller/Vendor Central reporting.
Analytical Mindset: Strong analytical skills with the ability to interpret data and make strategic decisions.
Self-Starter: You are naturally driven, thrive in a fast-paced environment, and are comfortable working with autonomy.
Communicator: Strong verbal and written communication skills, with experience collaborating across teams.
Adaptable: You excel in a start-up environment, embracing challenges with curiosity and creativity.
Industry Knowledge: Off-Amazon PPC and Amazon DSP experience are a plus
What High Performance Looks Like:
You consistently meet or exceed advertising performance goals for your assigned brands.
You are proactive in identifying and implementing new strategies to drive results.
You maintain strong communication and collaboration across teams.
You stay informed on industry trends and leverage them to innovate and improve campaign performance.
Key Performance Indicators (KPIs):
Cost-Per-Click (CPC) Reduction: Achieve a measurable decrease in CPC for each managed brand through effective optimizations.
Keyword Rank Improvement: Improve the rank of the top 5 performing keywords for the top 10 ASINs per brand, ensuring increased visibility and engagement.
Click-Through Rate (CTR) Growth: Drive consistent increases in CTR by refining ad copy and targeting strategies.
Cost-Per-Acquisition (CPA) Reduction: Reduce CPA across campaigns while maintaining or increasing sales volumes.
Paid Conversion Rate Growth: Boost paid conversion rates for each brand through optimized campaign structures and targeting.
What We Offer
Flexible work hours and unlimited PTO
Opportunities to grow and learn alongside industry veterans
A vibrant, collaborative work environment with the freedom to make an impact
