Lead Webflow Designer & Developer ID-1201

Surge is a SaaS growth agency that offers highly effective ads, websites, and creatives for ambitious companies focused on extreme, cutting-edge B2B & B2C SaaS tech in AI, No-code, Healthcare, FinTech, Robotics, and B2C SaaS.
 
We’re hiring a Lead Webflow Developer and Designer to own and manage the building of websites and landing pages alongside conversion rate optimization experiments.
 
We provide Customers-as-a-Service, which means we deliver end-to-end customer acquisition: build landing pages, implement conversion tracking, provide analytics, run paid ad campaigns, and design ad creatives for every client. As a result, you’ll be able to work with our performance marketing team to create landing pages, build websites, and run CRO tests.
 
Nonetheless, you’ll play a leading role in improving our approach to development and design for B2B sales call funnels and freemium-to-premium customer acquisition strategies.
 
If you’re a hard-working, ambitious growth expert interested in high-growth startups, this might just be your role.

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Here’s what you’ll do:
  • Build Webflow sites and landing pages with the support of the performance marketing team.
  • Write and troubleshoot custom scripts, implement embeddables, and leverage Webflow native tools and frameworks like Finsweet, Relume, etc.
  • Ideate and design in Figma with the support of other design/development team members.
  • Identify and implement optimizations across landing pages.
  • Use analytics dashboards to understand customer behavior, improve performance, and identify opportunities early, as well as implement event tracking and analytics events.
  • Become the design & development lead at Surge.
Here are some of the things you might work on in your first 30 days:
  • Find opportunities and optimize landing pages across our biggest clients.
  • Design and develop landing pages and websites from ideation to production Webflow sites.
  • Set up data integrations with ad platforms, CRMs, and analytics.
In your first 180 days, you might:
  • Develop processes and techniques that help us stay at the forefront of landing page development and customer acquisition.
  • Create a CRO experiment cycle to help us systematically deliver better results.
  • Build processes that help us use AI to improve all aspects of our strategy and fulfillment.
  • Grow into a leading role for the Operations Department and lead all client fulfillment.

 

The Skills We’re Looking For
These skills are a necessity:
  • Design in Figma. You should understand what “good copy” means and have a clear understanding of going from idea to a fully fleshed-out design.
  • Build in Webflow. You should be well-versed in building, setting up conversion events, using custom scripts, running page speed optimization reports, and creating A/B tests.
  • Conversion rate optimization. You should have experience running tests, reporting results, and delivering changes as a result.
  • Analytics + Events. We’re only as good as the results we report on. You should be comfortable with GA4, event tracking via Google Tag Manager, and conversion APIs.
You’ll stand out if
These skills aren’t a necessity, and our eventual successful candidate may not possess them—but they’ll help you stand out:
  • You’ve worked in the tech sector and with startups. Our clients are funded Seed and Series A startups. They thrive at the heart of the US tech sector, and you’ll succeed best if you understand their culture, how they work, and how they think.
  • You have some experience with media buying on ad platforms. You don't need to be an expert, but you should be comfortable with platforms and be able to navigate them with some support.
The Right Person for This Role:
  • You have an eye for detail and a dependency on data. An eye for detail is essential to maintaining optimization since you’ll be making frequent changes across our clients' sites.
  • You’re autonomous and a doer. You move fast and don’t spend too long fretting over every detail before getting to work. You thrive on solving problems and want autonomy to solve them your way.
  • You’re well-informed. You actively keep up with what's hot in Webflow and Figma land—whether that’s directly related to your work or not.
  • You’re organized. With so many clients, there are always several challenges to solve and changes in play. You’re comfortable organizing your own tasks and putting processes in place to make sure you don’t drop the ball.
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