Mid-Level Marketing Manager

Description:

• As the Marketing Manager, you will play a crucial role in shaping our brand identity and driving customer engagement.
• Responsible for developing and implementing comprehensive marketing strategies to promote our services, generate leads, and enhance brand awareness.
• Exciting opportunity to join a fast-growing company from the ground up and make a significant impact.
• Develop and execute strategic marketing plans to achieve company objectives and drive business growth.
• Conduct market research to identify target audiences, market trends, and competitive landscape.
• Collaborate with cross-functional teams to define brand messaging, value propositions, and positioning.
• Create compelling marketing content, including website copy, blog posts, case studies, and social media posts.
• Build and manage digital marketing campaigns across various channels such as social media, email, and search engines.
• Generate content for all channels (static, graphics, banners, videos, TikTok, Reels).
• Establish and maintain relationships with media outlets, industry influencers, and strategic partners.
• Measure and analyze the performance of marketing initiatives using metrics and KPIs to optimize results.
• Stay updated on emerging trends and best practices in marketing, technology, and the tech services industry.

Requirements:

• Bachelor's degree in Marketing or related field.
• Advanced degree or relevant certifications are a plus.
• Proven experience in marketing roles, preferably in the technology sector or related industry.
• Strong understanding of digital marketing principles and techniques, including SEO, SEM, PPC, and social media marketing.
• Excellent written and verbal communication skills with the ability to craft compelling messaging and content.
• Creative thinker with a strategic mindset and the ability to translate ideas into actionable plans.
• Results-oriented with a track record of driving measurable outcomes and achieving targets.
• Ability to work independently as well as collaboratively in a fast-paced, dynamic environment.
• Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, SEMrush).
• Experience working with design softwares to create content - graphics and videos (Canva, CapCut, Photoshop etc)

Benefits: